
Upcoming Events for Entrepreneurs

Checking Out Small Business Help From the Library
Memphis Public Libraries, and the Benjamin L. Hooks Central Library in particular, offer a wide range of resources available for free to the small business owner. The Central Library hosts the First Tennessee Small Business Resource Center on the 3rd floor, which is a collection begun with a generous donation from First Tennessee Bank and is geared to serve the potential small business owner, the recently licensed entrepreneur, and the established small business operator. As well as books, the library website has a curated collection of pages that navigate entrepreneurs through the small business process, whether that be legal information, state requirements, procurement, research, or further education. For more information on how to access the wealth of these free resources, attend this webinar with Central Library's Small Business programing librarian, Laura Bontrager.
ABOUT THE PRESENTER: Laura Bontrager is a librarian at the Benjamin L. Hooks Central Library. Beginning in 2022, she assumed the role of the librarian who oversees Small Business programs, receiving training and mentoring about all the opportunities and resources the library can offer to small business owners and entrepreneurs.

Is Crowdfunding Right for My Business?
Crowdfunding is a new source of business funding as well as a way to get pre-sales of your products. This is a new and fast growing area that allows small businesses and average investors to get involved in an area that was previously open only to very large businesses and wealthy investors. Find out how crowdfunding works and if it is right for you. We will review and compare the five forms of crowdfunding and also compare crowdfunding to traditional methods of financing.
The methods discussed will include:
• Donation-based Crowdfunding
• Rewards-based (or Affinity) Crowdfunding
• Debt Crowdfunding
• Equity Crowdfunding
• Revenue Sharing Crowdfunding
ABOUT OUR PRESENTER: Craig Linsky is a SCORE mentor and Chairman of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly 20 years. For the past 10 years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.

What New Small Businesses Need to Know About Their Taxes
If you're new to small business, figuring out the proper way to do your taxes can create many headaches. This webinar is here to help. In it, you'll learn about tax-filing requirements, tax deadlines, common deductions and even some Internal Revenue Service recordkeeping rules.
ABOUT THE PRESENTER: Dorothy Smith has more than 30 years in the Accounting Industry, including 20 years in the U.S. Air Force as a Financial Management Specialist. She has a Bookkeeping and Tax Practice, and a Masters' degree in Accounting and Financial Management from DeVry University. She is also an Enrolled Agent, which is the highest credential awarded by the IRS to speak on behalf of all taxpayers. Dorothy is also a SCORE Memphis volunteer.

Business Start Up Basics
TSBDC - Oak Ridge offers you the opportunity to learn how to launch your own business and turn ideas, passions, and side hustles into functioning businesses. This seminar will walk you through a basic business guide to help you get started. Limited seating available for this seminar; register as soon as possible.
Speaker(s): Stephen W. Williams, TSBDC Director Stephen has over 35 years of experience in leadership, operations, financial, and strategic management with international manufacturing and consulting firms. He has developed sales and marketing strategies that increased sales volume by over 120% within one year of implementation. In addition, Stephen is experienced in company operations optimization, JIT production, debt restructuring, and mergers and acquisitions. He has established joint ventures in Australia, Belgium, Canada, France, and the U.K. and has negotiated relationships with General Electric, ABB, General Dynamics, and Westinghouse Electric. Stephen has held the following positions, marketing & sales director, vice president, chief operations officer, president, chief executive officer, and chairman. Before joining TSBDC, he founded Stone Lion Capital Partners, a boutique investment banking firm providing M&A, deal structuring, and access to capital services.

Market Research: Checking Out the Competition with the Public LIbrary
If you're just mapping out your business idea or even if you're in business and trying to improve, doing market research is crucial. You can't expect to compete with others in your business space if you don't know anything about them. Have no fear, the Memphis Public Library has exactly what you need. On the heels of her great introduction to all the free resources the library has for small businesses, Laura Bontrager returns with a deeper dive into how you can find out crucial information about others in your field. She will show you how you can use great programs like Census Builder, Data Axle and Gale Business Insights. You won't want to miss this great webinar that is sure to make you more prepared.
ABOUT THE PRESENTER: Laura Bontrager is a librarian at the Benjamin L. Hooks Central Library. She oversees Small Business programs, receiving training and mentoring about all the opportunities and resources the library can offer to small business owners and entrepreneurs.

How to Start an Online Business
In this webinar, you will gain a better understanding of what you need to know to start an online business (or ramp up an existing business). As with any business, whether online or a brick-and-mortar storefront, it’s important to know what you should focus on or learn … and to implement what you learn as quickly as possible. Any business owner must always be asking the question, “Is what I am working on now the best use of my time?”
But how do you know what’s important? How do you know what you should be working on?
Attend our webinar and you will not only learn how to lay a solid foundation for your business, but also where you should focus your efforts.
You will discover how to:
** Build a list of quality leads;
** Set up your website so it makes money;
** Create great content using proven copywriting strategies;
** Create an irresistible offer;
** Use social media to grow your business;
** Create an offline strategy that drives prospects online.
And more ...
ABOUT THE PRESENTER: After 20 years in the corporate world in various information technology related roles, Mike Coleman left it all behind to pursue a different path as an entrepreneur. Through many setbacks, failures and successes … he has learned what it takes to build and grow his business. And for the past 13 years, Mike has been working with clients to help them build and grow their businesses. By combining his background in technology with proven copywriting and marketing strategies, he offers a unique skillset to business owners who are not satisfied with the status quo.

How to Build Your Marketing Plan
A good marketing plan lays out the marketing actions you need to execute. For each action item, it should spell out the potential revenue, expenses and timing required to be successful in meeting your financial goals.
This webinar will cover the following:
** Setting financial and strategic marketing goals
** Defining your product or service using the “Four Ps”
** Defining your overall promotional strategy
** Choosing the right promotional methods to reach your goals
** Developing an online marketing strategy
** Setting a marketing budget and timeline
** Choosing and defining metrics to measure your success
ABOUT THE PRESENTER: Craig Linsky is a SCORE mentor and Chair of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly 30 years. For the past 10 years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.

Financial Statements: Understanding the Cash Flow Statement
The Cash Flow Statement… It’s the little brother to the P&L and Balance Sheet, but just as important in telling the story of your business. Want to understand how to read a Statement of Cash Flows and what it means for your firm? Join us as we discuss the elements that make up the cash flow statement and, most important, how to plan for your cash flow.

Engineering an Effective Customer Journey
Customer Journey is everything from when someone first learns about your brand all the way to the time they’re referring their friends, family, and colleagues to you! Engineering this experience for your customers to be a positive and excellent experience is vital for your long-term success as a business.
In this class you will learn:
A simple 7-part framework to every customer’s journey
Common shortfalls of small businesses and how to avoid them
What marketing avenues affect this journey
How to build authority in your market without an audience
This simple one-hour class can change the way you look at marketing and relieve the overwhelming burden of having to do everything all the time that many entrepreneurs carry.
Speaker(s): Victory Harbin - The Social Brand

Financial Statements: Understanding the P&L
Do you want to understand the Profit & Loss Statement and the story it tells about your business? Join Communities Unlimited as they discuss the difference between bookkeeping and accounting (one involves data entry the other, business analysis), the elements of the income statement, the difference between cash and accrual accounting, and finally, we’ll explain just what the heck depreciation and amortization are! *Communities Unlimited, Inc. (CU) hosts training events. Once registered, you will receive communications from CU regarding this event.

Financial Statements: Understanding the Balance Sheet
Do you want to understand the Balance Sheet and the story it tells about your business? Join Communities Unlimited as they discuss the elements that make up the balance sheet and the accounting equation. They will also cover everyone’s favorite topic, accumulated depreciation! Finally, what would a night of fun be without financial ratios? Don’t worry, that’s covered too!
Determining Product Potential and Target Market
This workshop will cover methods of calculating the market potential and estimating the amount of sales and profit you can derive from it using databases available for free through many public libraries, including Memphis, Nashville and Chattanooga. This will include:
** How to define consumer or business target markets.
** How to include psychographics in the definition.
** Calculating market potential sales and profitability.
** Step-by-step calculations using of a real-life example.
ABOUT THE PRESENTER: Craig Linsky is a SCORE mentor and Chair of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly 30 years. For the past 10 years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.

The Importance of Understanding Credit
Credit management refers to the process of granting credit to your customers, setting payment terms and conditions to enable them to pay their bills on time and in full, recovering payments, and ensuring customers (and employees) comply with your company’s credit policy. In this course, you will learn the importance of understanding credit.

7 Key Financial Ratios
Small business owners do not have to be accountants to run a business but to effectively identify cost issues, manage working capital, and make sound and timely decisions, there are seven key financial ratios business owners need to understand. In this course you will learn how to use key financial data to determine the cost to operate your business.

Using Artificial Intelligence (AI) In Your Marketing Without Losing the Human Touch
Interested in learning about artificial intelligence (AI) and how you can use it to grow your business? We'll explore the exciting intersection of artificial intelligence and marketing. In this class, we'll delve into cutting-edge AI technologies like ChatGPT, automation, and more, to efficiently implement your marketing strategies.
In this class, you will learn:
How ChatGPT and similar AI tools can enhance customer engagement and support in your marketing efforts.
Strategies for implementing AI-driven automation to streamline marketing tasks.
Real-world examples of AI-powered marketing success stories.
Practical steps to integrate AI seamlessly into your marketing strategy for improved efficiency and results.
Enroll now in this class and unlock the potential of AI to take your marketing to the next level. Just as a well-planned roadmap ensures a successful trip, this class guarantees a guided journey into the future of marketing. Join us to revolutionize your marketing strategies with AI!
Speaker(s): Victory Harbin - The Social Brand

Funding and Growth Strategies for Startups
In this discussion, Sierra Polk from Communities Unlimited will share invaluable startup funding insights and inspiration for your own entrepreneurial journey. Get ready to unlock the keys to business success with CU. This webinar will:
– Increase awareness of existing capital resources.
– Provide a better understanding of the capital landscape.
– Share prioritization strategies for startups, solopreneurs and creative ideators needing direction.

Understanding Your Value Proposition
What product/service do you offer and why do customers want to buy it? –This webinar introduces the concept of value proposition and how the small business owner can communicate this Value Proposition to customers.

Corporate Transparency Act Webinar
Starting from January 1, 2024, nearly all legal entities formed, established, or registered to conduct business within a state are obligated to share details about their owners, officers, and controlling individuals with the Financial Crimes Enforcement Network (FinCEN). This requirement stems from the recently passed Corporate Transparency Act (CTA).
This workshop will thoroughly explain the rationale behind the Corporate Transparency Act, outline its requirements, clarify compliance obligations for businesses, and provide comprehensive definitions to help you accurately complete the required forms, thus avoiding potential financial penalties and jail time.
This session can be attended virtually or in-person in Murfreesboro, TN. You can register and learn more here.
For those attending in person, we will have time for Q&A, offering you guidance with completing the form so bring your laptop! Let's get hands-on.

Bookkeeping Workshop: Year End Tax Prep
In this workshop, you will establish strong internal processes and controls for business operations, filing systems, proper record-keeping, and internal controls to protect company assets.
Register/learn more here.

Startup Boards Course
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Startup Boards Course
March 7, 2023 at 11:00am - 1:00 pm Eastern
Serving as a Director of an early stage angel-backed company is a serious responsibility. This course reviews the smart practices of forming boards, managing board meetings and serving as a Director—all with the goal of creating an effective governance structure for startups. Key topics will include the legal obligations and risks faced by Directors, how to deal with conflicts of interest and how to navigate trouble zones (such as managing M&A) that occur during a company’s journey from initial investment through exit. Participants will engage in a case study exercise which illustrates the impact (both positive and negative) that a Board structure might have in determining the success or failure of a start-up.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Advanced Course on Capitalization Tables
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Advanced Course on Capitalization Tables
February 28, 2023 at 11:00 am - 1:00 pm Eastern
A capitalization table is a formal document that lists all the securities in a company (both debt and equity) and the ownership percentages held by the start-up founders, employees, and/or investors. This course will provide a step-by-step analysis of a capitalization table, with a perspective on gaining a critical understanding of how cap table construction can impact potential returns from both current and future rounds of funding. Through a combination of presentations, exercises, and case studies, course participants will be introduced to common cap table mathematics. Among the important topics to be illuminated are the impacts of: valuation, liquidation preferences, anti-dilution terms, convertible notes, and employee option pools and vesting.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Term Sheet Basics
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Term Sheet Basics
February 21, 2023 at 11:00 am - 1:00 pm Eastern
A term sheet is a document that specifically outlines the terms and conditions of the agreement between the investors and the startup organization. This highly interactive course provides clear, practical information on early-stage term sheets, focused on defining the various terms and conditions that a new angel might review in a term sheet. During the course, participants will be led through the formation of a publicly available term sheet, enabling them to understand the term sheet definitions and overall construction and intent of this highly important document. The course will also explore the various scenarios of how early stage term sheet conditions can be modified for follow-on investors in later stages of financing.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Valuation Course
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Valuation Course
February 14, 2023 at 11:00 am - 1:00 pm Eastern
Negotiating the current valuation of seed-stage startups at the time of investment is a critical component of angel term sheets. Getting valuation right establishes a fair percentage of ownership for both investors and entrepreneurs and optimizes returns for investing angels. This course introduces participants to startup valuation and demonstrates multiple valuation methodologies. In addition to valuation methods, the lead instructor will provide insights into the impact of stage of development, geographic location, business sector and the global economy on startup valuation. The program leaves attendees with an exercise to help hone their newly acquired valuation skills by using these valuation methods in appraising a case study company.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Due Diligence Course
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Due Diligence Course
February 7, 2023
Due Diligence is a process undertaken by angels and/or angel groups to determine whether or not to invest in a particular start-up organization. This course covers the essentials of both the process of conducting due diligence and the various due diligence components. Participants will learn how to weigh factors such as the expertise of the founding team, product-market fit, potential market size, proposed business model, legal and IP protections, etc. The course also explains what might be potential due diligence deal killers which new angel investors need to avoid.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Angel Returns and Portfolio Strategy
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Angel Returns and Portfolio Strategy
January 31, 2023 at 11:00 am - 1:00 pm Eastern
The Angel Capital Association engages in numerous data collection efforts to determine the rate of expected returns from angel investments. This course provides an analysis of angel portfolio strategies that are designed to maximize returns/exits and minimize losses. Data will be presented regarding the factors impacting returns on investment and internal rate of return. Topics covered include the importance of diversification, time to exit, investing in specific business verticals, determining the need for follow-on funding, and the role of angels in down markets.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Risks in Angel Investing
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Risks in Angel Investing
January 24, 2023 at 11:00 am - 1:00 pm Eastern
Since start-up companies have a high failure rate, a key component to success as an angel investor is to learn the best practices of evaluating the critical risk factors inherent in any potential early stage investment. This course provides an in-depth exploration of both the risks and rewards of investing in early stage companies. The course covers in specific detail the major risk categories and provides insights into the necessary strategies to potentially mitigate these risks. A case study exercise utilizing a Risk Canvas template provides participants with hands-on experience to uncovering and addressing risks.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.

Fundamentals of Angel Investing
Ann and Bill Payne’s ACA Angel University will continue to deliver its high quality angel investor curriculum in a convenient, virtual format. Take advantage of this unique opportunity to learn from experienced angels with decades of experience in navigating the ups and downs of private markets.
Participants who complete the first six courses will earn the Basics of Angel Investing Certificate. Participants who complete all nine courses will earn the Advanced Angel Investing certificate. Certificates of completion with professional angel investing training hours will be awarded upon program completion.
Program dates:
Fundamentals of Angel Investing - January 17
Risks in Angel Investing - January 24
Angel Returns and Portfolio Strategy - January 31
Due Diligence Course- February 7
Valuation Course -February 14
Term Sheet Basics - February 21
Advanced Course on Capitalization Tables - February 28
Startup Boards Course - March 7
Angel Exit Strategies - March 14
Fundamentals of Angel Investing
January 17, 2023 at 11:00 am - 1:00 pm Eastern
Should you include angel investments in startup companies in your asset portfolio? Delivered in an interactive panel discussion format, this course will provide a comprehensive overview of the asset class of angel investing. Program participants will learn about the motivations and characteristics of angel investors as well as the potential of angel returns. Course panelists will then provide an introductory overview of the angel funding process: deal flow and screening, due diligence, term sheets, valuation, and the post-investment relationship. Panelists will share their critical lessons learned and explain the benefits of angel investing in a group format.
Note: Workshops are $200 for members, $250 non-members. Discounts are available when purchasing workshops in bulk. To learn more and register, click here.