This workshop will cover methods of calculating the market potential and estimating the amount of sales and profit you can derive from it using databases available for free through many public libraries, including Memphis, Nashville and Chattanooga. This will include:
** How to define consumer or business target markets.
** How to include psychographics in the definition.
** Calculating market potential sales and profitability.
** Step-by-step calculations using of a real-life example.
ABOUT THE PRESENTER: Craig Linsky is a SCORE mentor and Chair of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly 30 years. For the past 10 years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.