Learn quick ways to promote your products online using Google tools. We’ll show you how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google. This workshop is most beneficial to small business owners and entrepreneurs who want to drive sales.
Netta Dobbins, our featured speaker, is a marketing coach and consultant, entrepreneur, and DEI strategist with an unparalleled passion for elevating small businesses and nonprofits. With a career spanning nearly a decade, Netta has masterfully collaborated with a diverse range of organizations, from Fortune 500 giants to vibrant startups, ensuring best-in-class DEI practices that drive business growth. Netta has been featured in Forbes, Fast Company, Nashville Biz Journal, The Tennessean and more. She’s been a guest contributor for outlets like Adweek and Worklife -- a subsidy of Digiday. She has also been named one of Adweek’s 2022 Women Trailblazers; is a recipient of the Jane Walker First Women Grant; and has been featured as an entrepreneurial change maker by McDonald’s.
Before her successful entrepreneurial pursuits, the Nashville-native made waves in New York City's entertainment PR realm. She achieved notable success in securing press for industry titans like Clive Davis, PBS, Sony Legacy Artists, Airbnb, and Marvel. Later, in the world of advertising, she spearheaded strategy at a top-tier cultural marketing agency. This role saw her crafting immersive campaigns for prestigious brands such as State Farm, Kaiser Permanente, and NIKE, ensuring they effectively engaged diverse audiences both online and offline.