During this multi-section webinar, we will guide you through the process of how to conduct step-by-step market research that will provide you with actionable steps to supercharge your business plans.
Why is this important to you and your business? Research is key to knowing how to succeed and helps you to evaluate if you are on the right track.
This webinar will help you find the answers to the following questions:
What makes your business unique and how do you effectively communicate that to your customers?
How to define who your customers (target audience) are?
What is the best platform to reach your specific target audience (what social media, print ads, etc)?
How to best communicate your products in terms of tone of voice, colors, and messaging to your target audience?
Who are your competitors and how to find them?
How to appropriately price your products?
When you sign up for this webinar, you will receive a step-by-step worksheet to guide you on your business journey.
About the presenters: Charissa Rubey is an experienced entrepreneur, having launched and grown a successful, global manufacturing business that hit its 20-year anniversary in 2022. Her wide range of expertise includes small business development, sales, marketing, manufacturing and agriculture. In 2020 she was recognized as the North Dakota Small Business person of the year and in 2023 she proudly joined the Memphis SCORE chapter to help a new generation of entrepreneurs achieve their dreams.
Andreanna Moore's goal is to help business owners launch and grow their business. She has an MA in Social Psychology and a BA in Business Management, and she works as a business researcher at Tailor Brands, a one-stop shop for businesses. Her extensive background includes a wealth of experience in market research, having delved into diverse subjects. With a keen eye for detail and a passion for uncovering valuable insights, Andi stands ready to guide businesses through the maze of market dynamics.