The Algorithm: Gebre Waddell, Founder of Sound Credit

The Algorithm, presented by Epicenter Memphis, is a video series that uncovers each founder’s unique formula for success in the Delta Region, rather than just showcasing their companies. It highlights the strategies, breakthroughs, and key decisions that have shaped some of the most innovative tech ventures emerging from Memphis.

For artists, producers, and engineers, making music is just part of the journey—the real challenge is ensuring they get credit and get paid.

That’s exactly what Gebre Waddell set out to solve when he founded Sound Credit. His platform streamlines both the creative and business sides of music production, allowing artists to build out their projects seamlessly and then register with 90+ industry entities—all in one place. This eliminates a traditionally slow, confusing, and outdated process, ensuring that every contributor—producers, engineers, and artists—gets properly credited and compensated.

Gebre’s deep knowledge of music and technology made him the right person to tackle this issue. As a tech innovator and guitarist, he recognized that metadata tracking and royalty distribution were stuck in the past, creating bottlenecks for creatives trying to manage their work. Sound Credit was built to solve this by offering one streamlined system where projects can be built and registered efficiently.

The Formula for Growth

But solving an industry-wide problem isn’t enough—you need the right approach to scale a tech company. Gebre knew that to truly transform the music business, Sound Credit had to reach industry-wide adoption. That’s where Epicenter Memphis played a pivotal role.

Through Epicenter’s programming, Gebre’s work paid off—literally—when he secured major investment, earning him the big check that helped propel Sound Credit to the next level.

That funding wasn’t just about capital—it was validation. Investors saw what the industry already knew: Sound Credit was solving a problem that had plagued musicians and producers for years.

Epicenter Memphis: Innovation Hub of the Delta

Sound Credit’s success is proof that Memphis isn’t just the birthplace of music—it’s becoming a hub for music tech innovation.

With an ecosystem that supports tech founders, Memphis is uniquely positioned to bridge its legendary music industry with cutting-edge technology. As companies like Sound Credit grow, they create a roadmap for how startups can thrive in the Delta—solving real-world problems with innovative, scalable solutions.

Gebre Waddell cracked The Algorithm for success, and his journey is just beginning.

📽️ Watch the full video here: https://youtu.be/4WDRj3yiV1E

Learn more about Sound Credit: https://www.soundcredit.com/