Are you thinking about starting a business but not sure if it is a profitable opportunity? Do you already have a product or service but wondering where to go from here? The best first step for any aspiring entrepreneur is to create a concept statement. A concept statement should succinctly explain your product or service idea, why it is important, define the customer and the benefit to that customer. A well written concept statement can certainly help you create enthusiasm for your business idea but more importantly it will help you as the business owner to evaluate the opportunity for profitable success.

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