If you're just mapping out your business idea or even if you're in business and trying to improve, doing market research is crucial. You can't expect to compete with others in your business space if you don't know anything about them. Have no fear, the Memphis Public Library has exactly what you need. On the heels of her great introduction to all the free resources the library has for small businesses, Laura Bontrager returns with a deeper dive into how you can find out crucial information about others in your field. She will show you how you can use great programs like Census Builder, Data Axle and Gale Business Insights. You won't want to miss this great webinar that is sure to make you more prepared.
ABOUT THE PRESENTER: Laura Bontrager is a librarian at the Benjamin L. Hooks Central Library. She oversees Small Business programs, receiving training and mentoring about all the opportunities and resources the library can offer to small business owners and entrepreneurs.