Too often, e-commerce is seen as only a website, only a sales channel, or treated as an afterthought. This session focuses on the foundations of e-commerce by providing an overview of the core pillars of a successful e-commerce business, including: marketing and customer acquisition; shipping, inventory and fulfillment; returns and customer service; revenue collection and payment methods; and the financial pros and cons of different sales channels.

https://clients.tsbdc.org/workshop.aspx?ekey=70440014